Are You On Google’s Hit List?
We analyzed 5,000 sites post-May Update. Here’s what changed -
Are You On Google’s Hit List?
In May 2025, Google rolled out one of its most aggressive updates yet — and the aftermath was brutal. HubSpot reports show over 80% of websites experienced a drop in traffic, with many business owners waking up to find their rankings wiped from Page 1 overnight. And unlike past updates, this one wasn’t about backlinks, content length, or keyword stuffing. It was about speed.
Google’s Not Just Ranking Pages — It’s Ranking Experiences
With AI Overviews now answering most search queries upfront, users barely make it to organic results. So when they do click, the experience has to be instant.
That means:
James Smith | SEO Expert @Airlift | 11 June 2025
- Pages loading in more than 2–3 seconds? Dropped.
- Heavy mobile pages? Demoted.
- Delayed interactions or visual shifts? Penalized.
Google isn’t measuring just your content. It's measuring how your page feels.
Our Team Analyzed 5,000+ Sites, Here’s What We Found -
we monitored thousands of WordPress sites through May. We looked at traffic, load speed, interaction delays, and layout shifts. What we saw was clear, poorly optimised and slow sites tanked.
But here's the good news, you can still fix this. And it’s easier than you think!
