Google killed SEO:
Here's how to protect your site
Google killed SEO:
Here's how to protect your site
James Smith | SEO Expert @Airlift | 22 July 2025
Google's recent updates—AI Mode, Search Generative Experience (SGE), and BERT & MUM AI Models—are transforming the SEO game, and you’re at risk of being left behind.
Here’s the problem:
- Google 's AI Mode: Google now delivers AI-powered answers directly in the search results, bypassing your website entirely. Your content could be invisible to users, and your traffic might disappear overnight.
- Search Generative Experience (SGE): SGE serves AI-generated content right on the search page. No click, no visit, no exposure to your site—just a direct answer that leaves your content in the dust.
- BERT & MUM AI Models: Google’s AI now understands user intent more deeply than ever. If your content doesn’t match exactly what users want, no amount of keyword optimization will save you from sinking in the rankings.
Download the checklist now to ensure you stay visible in Google’s AI-driven future!
- No logins
- No tools required
- No signup
The reality? If you don’t adapt, your site could be pushed off the first page forever.
Just 5 methods you can use to keep Ranking in 2025!
Download the checklist now to ensure you stay visible in Google’s AI-driven future!
The reality?
If you don’t adapt, your site could be pushed off the first page forever.
Email me the Checklist!