How Paul Achieved 300% Recurring Revenue Growth

This shift isn’t just about pricing. It’s about designing a care plan you’re proud of. And building a business that feels sustainable. If you’ve been thinking about raising prices, improving delivery, or repositioning your service this conversation is worth having!

Join the survey. Share your take. Learn how others are doing it too.

You’ll get a $50 Amazon gift card for your time.

If you’ve made this shift or are figuring it out, we’d love to talk to you!

Join a 5-min Survey Call and get a

$50 Amazon Gift Card for your time.

Akshat Choudhary

Founder

Book your Survey Call

This shift isn’t just about pricing. It’s about designing a care plan you’re proud of. And building a business that feels sustainable.

If you’ve been thinking about raising prices, improving delivery, or repositioning your service this conversation is worth having!

Join the survey. Share your take.

Learn how others are doing it too &

get a $50 Amazon gift card for your time.

The answer isn’t what most expect. It’s not more features. It’s not more dev hours. It’s a shift in how the service is delivered, and how it’s perceived. And truthfully, it’s a learning that’s still evolving. We’re speaking to agency founders every week.

Each conversation adds a layer, a new insight, a new approach, that makes a big difference.

In March 2025, we surveyed 3,624 WordPress agencies.

How to Charge $500 for just Website Maintenance?

Akshat Choudhary

CEO, Malcare

Majority were based in the US (741), UK (529), Australia (420), and Canada (394)
11% don’t offer care plans
72% charge $100/month for website care plans
17% charge $500/month

Who are these agencies offering $500/month plans to?

70% clients are WooCommerce stores generating $10k to $50k MRR.
Have a team size of 2-3 people with 1 external resource.
Service offering is limited to website maintenance - no SEO, no design

What’s the difference between a $100/month and a $500/month care plan?

1. Backups

$100/month Care plan

Use web host or plugin-based backups with daily or weekly backups
Fail for sites over 500MB-1GB (Woo stores are generally 5GB - 10GB)
Restores are extremely slow and complicated.
Cannot restore Order data.

$500/month Care plan

Use platforms created to handle WooCommerce stores, like WPRemote.
Support 50GB to 100GB sites easily using Incremental Backups.
Real-time backups track changes every few minutes
Log all site-level events with “Live Activity Log”
Offer One-click Restore, with “Order Data Restore”, web-host plugins can’t do this.
Have server-based restores using “Emergency Connector” which can restore your store even if you’re locked out of wp-admin

Book my Survey Call

2. Web Hosting

30% of the 3,624 agencies do not offer hosting just to avoid the hassle, those who do-

$100/month Care Plan

Use cheap shared hosting providers like Hostinger
No Platform level Web Application Firewall (WAF)
Shared server and CPU, exposing sites to cross-site risk
Manual Restores through hPanel, slow and error-prone.

$500/month Care Plan

Use Rocket.net for Woo stores and Kinsta for content-based sites
Allocate 4 to 16 dedicated CPUs per site, so no overloading
Use Cloudflare Enterprise for edge-first CDN delivery
Include Cloudflare WAF and Imunify360 for server-level protection
Offer one-click restores that get completed within 10 to 30 minutes.

But, how are they doing it with a 2 member team?

I have been working with Wordpress Agencies for the last 15 years, and the only answer is -

Smarter tooling, using plugins and platforms that provide these functions out of the box.

10+ years experience with WP agencies

Want to learn what these tools are?

Join our Survey Call, where you get answers, and we get insights.

No BS, we'll even give you a $50 Amazon gift card for your time!

Join our Survey Call, where you get answers, and we get insights.

No BS, we'll even give you a

$50 Amazon gift card for your time!